Effective and sustainable communication
Since 1948, and today more than ever, Pucci has been present in the bathrooms of the Italians with its products, appreciated by the public and professionals: this is the message of the 2020 press campaign on all the main specialized magazines. Where the Oasis Green Innovation Award, an important prize awarded to Pucci for its contribution to environmental sustainability, finds its rightful place. Communication and support for the trade take place in the catalog and in the coordinated price list, which are increasingly exhaustive and with renewed graphics. And to be ever more "green", this year the catalog and the price list are on recycled paper! All Pucci products, innovations and qualities are also described in numerous editorials hosted in print media and on the most important portals dedicated to the bathroom.